Analysis Of Richard Stantons The Big E Commerce Company

Richard Stanton has stated that the Economist is one of the most influential media outlets in the world, reporting issues and events in a balanced fashion, and relying upon sources that it values and trusts (Stanton, 2007). Eleanor seemingly agrees with Stanton’s comments, as she works for the Economist. She has stated that they tend to do more thematic than news-led work, meaning that she would rarely write a story directly from a press release. However, from time to time a PR will come to her with a super report, or an interesting bit of news, which she will then use as a foundation for a bigger analytical piece. A specific example she gave was, â€Å"if a PR comes to me with important news about, say, fundraising at a big e-commerce company,†¦show more content†¦However she goes on to state, in reference to PRs, â€Å"but there are also times, for example when high ranking politicians, or in countries that I know less well, when they are indispensable in reaching people I’d otherwise not have access to.† McNamara has argued that for those public relation practitioners that are involved in media relations, much of their time is involved in assisting the media in gaining access (McNamara, 2012). As Eleanor has stated above, there are times that she would not be able to access high profile people without these practitioners, and often it is the practitioners who encourage these people to talk to the media (McNamara, 2012) (Whitehead, 2016). According to McNamara, journalists commonly take a dismissive and moralising position on public relations (McNamara, 2012). When asked her opinion on PR as ‘spin’ Eleanor explained that it depended on the type of PR. She went on to say â€Å"as a rule I’ve often found the ‘agency’ PR people calls come with rapid pitches – puffy corporate claptrap – without giving much thought to who they are speaking to or what those people might be interested in,† (Whitehead, 2016). Journalists have generally been vocal on their opinions on this topic, for instance, in 2001 the Good Weekend magazine published and article which stated that PR is â€Å"the invisible hand behind much of the